In the world of hip-hop fashion, there have been so many iconic collaborations. The partnership between True Religion and Chicago’s very own drill pioneer Chief Keef is an enduring one. We remember when this collection first dropped. Everyone had an obsession with True Religion and had to own at least one piece with the logo to be relevantly popular. As we mark the 10th anniversary of this groundbreaking collaboration, let’s look back at how it shaped both streetwear and rap culture.
The Origins
If you can remember far enough back to 2014, Chief Keef’s association with True Religion wasn’t just about fashion. He made his love for True Religion jeans well-known to the world early on in his career. It became a major part of his whole musical identity. This can be seen with his references in songs like “True Religion Fein” and “Designer.”
The hip-hop community was already hip to his lyrics usually bringing up the brand. Let’s just say, their official collaboration was a natural development. This collaboration bridged the fashion gap between high-end denim and street style.
Celebrating the Legacy and Future
To mark this milestone, True Religion and Chief Keef not only just celebrated 10 years of Chief Keef’s 2012 hit song. They are also marking 20 remarkable years of True Religion by dropping exclusive special edition releases. It is surely safe to say that this collaboration was the one all the people were truly ‘feinin’ over having. All these years later, they’re still all the rage.
As we celebrate 10 years, this collaboration stands as a testament. Not to get all religious on you, but, it really did have a long-lasting impact on the public. You don’t always see authentic partnerships between brands and artists. So, when you run into one let’s all be grateful they came together to leave us with some new heat in the music and fashion industry.
Impact on Hip-Hop Fashion
Let’s start by telling you that this collaboration has popularized owning premium denim. It has helped to elevate True Religion from a luxury brand to a streetwear staple. No matter what neighborhood you came from, you would see someone rocking a pair of these famous jeans or even one of the denim jackets. Creating a signature style of your own is absolutely no problem when you’re flaunting off the distinctive horseshoe stitching on your back pockets.
Trust us, everyone will know what kind of jeans you have on. The baggy fit became synonymous with Chief Keef’s image. But, if you’re not into looking like a total hip-hop star then, that’s okay too. We are sure you’ll appreciate the relaxed fit to use as an everyday pair. You’ll see that it has that serious crossover appeal. Having a collaborative campaign with such a popular hip-hop influence like Chief Keef brought the name brand True Religion to a younger, more diverse audience.
Evolution of the Collaboration
This amazing fusion of fashion and music set a massive trend for other artists to follow. Over the decade, the partnership has completely evolved. Unfortunately, the True Religion brand did see a slight decline in popularity over the last few years. All kinds of fashion connoisseurs, including those who are fond of hip-hop fashion, noticed the shift to Amiri jeans.
The Amiri brand has come up quite a lot in recent music and has become a new leading neighborhood fashion desire. However, as True Religion began introducing newer styles, limited edition pieces, and even expanding beyond denim into other clothing items and accessories, there has been a significant boost in interest yet again. The collaboration was more than just a symbol of the usual passing fashion trend.
It represented the ultimate growing influence of hip-hop culture on what we all think to be mainstream fashion. This legendary collaboration will continue to influence both the music and fashion industries for many more decades to come.
For More Great Content
Total Apex is an all-encompassing content producer. We provide heavily detailed articles every day on entertainment, gaming, sports, and so much more! Check out all our great sports content Total Apex Sports. Check us out on X @TotalApexEandG and our other sites: Total Apex Sports Bets and Total Apex Fantasy Sports.
