TikTok can provide an ideal place for small businesses to introduce themselves to interested audiences. The TikTok app first appeared in 2016. It has become an extremely popular platform for posting small videos. More than a billion people around the world watch videos posted on this app. Posting appealing and informative videos featuring your business can draw attention and bring in customers.
Creating a TikTok content strategy can help you effectively highlight your small business. You can embrace the entertaining approach that many posts on the platform have. You can bring your creative excitement to the videos you make. Connections can be built with viewers through an emphasis on authenticity. In your videos, you can prioritize brevity and focus. You can use all of the strategies mentioned above to create an overall business identity.
1. Embrace TikTok’s Energy
Forbes advises: “Keep your ad lighthearted and fun.” In general, videos on TikTok are designed to be diverting. Many businesses have incorporated a presence on this platform into their marketing strategies. TikTok states that it has gone from being “a novelty to a necessity” in business. Posts on the app are watched by people all over the world. Audiences are engaged by the app’s entertaining content.
Small businesses can gain audiences by posting videos embracing the platform’s appealing energy. Forbes also recommends: “Stay current with TikTok trends while maintaining your business message.” The video-creation app often features trending content such as popular challenges. Getting involved in TikTok trends can be worthwhile when trends “authentically connect to your business.”
2. Find Opportunities for Engaging Expression
Expressing your creative ideas through videos on this app can engage viewers. These viewers can become interested in your small business. Choosing appealing music is one creative way to engage potential customers. Forbes states that “the soundtrack” is an essential component of “any TikTok video.” Ensuring that your videos catch the eye can also enhance viewer engagement. Ways you could make your videos visually appealing could include entertaining animations or graphics.
3. Make Genuine Connections Through Authenticity
According to Forbes, “the TikTok platform prefers genuine, unpolished content over highly produced material.” In general, authenticity is key when creating TikTok content. As mentioned, for example, it can be worth authentically participating in the platform’s trends. You can provide meaningful content that lets viewers know about your small business. For instance, you can feature “customer successes and behind-the-scenes moments.” You can include videos that authentically show what is interesting about your small business.
4. Be Concise and Focused
A video on this platform is an opportunity to reach potential customers for your business. Having a clear message that is delivered quickly can gain viewers’ attention. Forbes advises to keep videos “short and sweet.” Advertising videos for your business should be no longer than 15 seconds. Viewers are more likely to watch your entire video if the video is brief.
5. Develop A Relatable TikTok Identity for Your Business
The advice in this section connects to the section on authenticity. Forbes states: “Personal stories bring trust and recognition.” You can “tell stories about your business journey” through the TikTok video platform. These stories can all contribute to the development of a business identity. Making this identity one people can connect with can gain your business many avid enthusiasts.
How to Get Started
Posting videos on this app highlighting your small business may well be worthwhile. Forbes states that half of TikTok’s viewers make “purchases after watching TikTok content.” One way that you could begin is by posting videos featuring your business’s offerings. For instance, Forbes advises “selling jewelry or clothes” through “videos showing off new products.” These videos can feature “catchy background music.” Providing inviting displays accompanied by music “will make people want to buy from your store.”
