An organizational culture that dictates purchasing behavior, common values, and the like invisibly saves something; it influences attitudes, behavior, and interactions; ultimately, it is a company culture that lays the bedrock for productivity. An excellent company culture incites fire in the belly of those willing to stretch performance somewhere; that kind of culture, whether toxic or nebulous, stands in the way of any worthy effort. And it is such an understanding that has become critical in today’s world, where businesses are largely functioning in blue oceans of competition.
Strong Culture Fosters Engagement
Such engagement related to work is far better enabled than that of employees being engaged with the company’s mission and values. Work culture that is strong and for goodness gives an aura of belongingness and purpose and inspires people to achieve (and even be recognized for) more than their basic job duties. Zappos will probably be very well known, if not nearly famous, for a strong company culture that promotes engagement of employees with customers and the business with their whole hearts and souls.
Purpose-driven companies showed a high spirit of commitment among their workforce because people mostly dreamed of jobs that expressed meaning. Engaged and committed employees dial straight to quality work and efficiency. Read more about the impact of purpose-driven organizations here.
Clear Expectations Drive Productivity
Well-articulating a company culture contributes a lot to developing clarity from what is seen as expected of the workers and what are firm norms. The employees would know how to behave with whom, and how to communicate collaboratively among themselves in a good way. Such understanding has the potential to reduce ambiguity and conflict, through which employees can dedicate themselves to their tasks.
In contrast, the expected culture is not clearly defined or, more so, internally inconsistent. It muddles the whole dynamic. Here also, employees have to travel through the maze of unwritten rules, which stops opening up their horizons in productivity and satisfaction at work.
Culture Shapes Collaboration and Innovation
Organizational culture supporting good communication and, therefore, fostering mutual respect and trust will elicit good collaboration among all teams. Risk-taking is fundamental for success, and hence innovation can flourish both ways at collaboration where employees feel secure sharing ideas and viewpoints without fear of contempt or judgment. An articulated culture offers a framework against which employee performance can be aligned for creativity and growth.
The contrary should be true – if leadership, communication, common social interactions, and close focus on culture within organizations are taken together, one should expect positive indicators of performance metrics along with such behavior. In contrast, a negative or hierarchical culture can shut down communication and kill fresh idea generation, making it much more problematic for the company to adapt and grow.
In summary, company culture does a lot for the employee performance aspects, which include engagement, productivity, collaboration, and innovation. Organizations that have a specific positive culture tend to create work environments that inspire motivation and further motivation to achieve among their employees. Toxic cultures result in disengagement, confusion, and suppressed creativity. A healthy company culture enhances an organization’s need to successfully mobilize its workforce into total engagement.
