Hey, before you waste your time sending another resume out, answer me this: what do you know about a personal brand? Or marketing yourself?
These are probably not questions you ask yourself, and why would you? Everyone’s been on your back hounding you about your lack of income while having no understanding of how complicated the job market is.
You’ve sent resume after resume, and did interview after interview, only to get more and more rejections. Every time, an employer sends that heartbreaking letter to wish you well in your future endeavors, another piece of your soul dies.
Who knew looking for a job would become a job itself?
So, let’s be serious – more people seeking jobs decreases your chances of getting hired by a lot. So what you need is a way to stand out among the rest.
Welcome to the Digital Age
Social media has gobbled up our attention becoming the main source of news and entertainment. So, is it really any surprise that companies jumped onto the social media train?
While this shift may sound like a good thing, it’s been a downward spiral. Think about it – more people applying for jobs decreases your chances of getting hired by a lot.
So why does creating a personal brand matter? Because it’s your Avatar; it’s what represents who you are to your employers. And, no, employers aren’t hiring giant aliens with blue tails as it would look bad for business.
There’s no escaping that our lives are, literally, on the internet. As a result of this reality, our reputations and likeness are also linked to the digital world.
Therefore, you’ll need a marketing plan to bring attention to your personal brand overall.
Red Flag! Red Flag! Red Flag!
We know that cancel culture has rabid teeth when they’re riled up. So, it shouldn’t be a secret that companies screen your social media accounts when considering your application.
They’d be a fool not to and you’d be a fool if you wouldn’t make the same decisions with your personal brand.
Even employers don’t want to deal with a headache. Therefore, keep your social media clean of anything that would keep you from getting hired. Note that any distasteful images and crazy behavior displayed will be an immediate red flag to most employers.
Social Media is the Hot Spot for Your Personal Brand
Social media, like delicious candy bars, comes in different shades and sizes. You have Twitter, Facebook, and LinkedIn which are text-based for conversations. Likewise, Instagram, TikTok, and Snapchat are designed around images and streaming, mostly used for personal brand marketing.
Whatever social media you choose to promote your personal brand, get to know their audiences. You wouldn’t want to promote a job opportunity on Snapchat when employers meet up on LinkedIn, would you?
If It’s Yours, Claim It
Now, imagine you created a song that you wanted everyone to hear. You wouldn’t start singing and expect to see your name on the Billboard Top 40 list, right?
No, you’d make TikTik videos to promote your song and post fliers so people can see your performance.
While social media does provide an audience, you still have to gain their attention to your personal brand. It’s normal to feel intimidated at first. In the world of employment, you’re the new kid at school trying to survive the first day.
However, with a good personal brand strategy, you’ll discover a friend group in no time. To reach potential fans, hold conversations on trending topics and respond to comments to boost your visibility.
Also, put your name on everything you post on social media. If you can immortalize your name in someone else’s head then you’ll be one step closer to creating a lifelong fan.
For More Great Content
Total Apex is an all-encompassing content producer. We provide heavily-detailed articles every day on entertainment, gaming, sports, and so much more! Check out all our great sports content Total Apex Sports. Check us out on X @TotalApexEandG and our other sites: Total Apex Sports Bets and Total Apex Fantasy Sports.
