The featured hot new companies of 2025 demonstrate consideration for customers, brand partners, and employees. Many new companies have been attracting attention in 2025. Four are PhotoRoom, Lunar Energy, Pattern Brands, and ClearForMe. These new companies are all included on lists of 2025’s most impressive companies. They also all conduct business with thoughtful care.
PhotoRoom has its base in Paris, France. The company provides an AI-interwoven app for editing photographs and videos. Lunar Energy is a clean energy company with a positive company culture. The company is based in both London and California. Pattern Brands and ClearForMe are both based in New York. Pattern Brands offers interesting home accessory brands the benefits of its expertise. ClearForMe provides skincare and beauty purchasers who have skin allergies with ingredient information.
A Growing AI App for Editing
PhotoRoom was founded in 2o19. The company is based in Paris, France. It is sixth on a list of twenty-five of the fastest-growing new companies of 2025. This list of new companies was compiled by the Exploding Topics website. In January 2023, the company had 3.1 million active users of its app. The number of active users has grown to thirty million.
The PhotoRoom app provides video and photo editing capabilities. According to Exploding Topics, the app “offers a suite of AI editing tools.” The app can be used to edit and remove objects or backgrounds. PhotoRoom also provides over a thousand templates and backgrounds. Photoroom’s stated mission is “to enable entrepreneurs and businesses to compose images that stand out.” The app is designed to be both powerful and user-friendly.
Interactive Work Environment
Another company in a set of new companies to consider in 2025 is Lunar Energy. Lunar Energy is fourth on Forbes’ 2025 list of terrific American startups to work for. Forbes states that Lunar Energy’s “employees’ opinions are highly valued.” Ed Franklin states that the company’s CEO, Kunal Girotra, “prioritizes… people and work culture.” At Lunar Energy, Ed Franklin is head of people.
This company was started in 2020. Hardware engineering for Lunar Energy is centered in California. The base location for the company’s software engineering is London. Lunar Energy’s website states that the company aims to “change our future.” The company seeks to react to climate change by providing homes with solar power. According to the website, Lunar Energy offers “consistent, convenient, cost-effective clean energy.”
An Array of Brands for Home Accessories
Startup Savant has compiled a list for 2025 of one hundred intriguing startups. Pattern Brands, also known as Pattern, is one company included on the list. The company is based in New York. Startup Savant describes Pattern Brands as “a holding company that creates and acquires direct-to-consumer brands.” The brands that Pattern Brands works with focus on items for the home.
About Pattern, Startup Savant states: “The company’s strategy involves building a portfolio of complementary brands.” Pattern’s website explains that this brand portfolio reaches “millions across the United States.” For customers, Pattern Brands provides a combination of simplicity and variety. The company provides access to seven carefully curated brands’ offerings. For its featured brands, the company provides the benefits of marketing understanding and experience. Stated areas of knowledge include “technology, finance, logistics, operations, brand management, supply chain, and acquisitions.”
A Beauty Startup for Ingredient Information
Another of the new companies included in the Startup Savant list is ClearForMe. This startup is also based in New York. ClearForMe focuses on beauty and skincare. The company’s purpose is to help people with skin allergies find products they can use. The company provides information about ingredients in cosmetics and skincare products. According to Startup Savant, ClearForMe “partners with beauty giants like Credo and Ulta.”
The ClearForMe website provides satisfied testimonials from both Ulta and Credo. Both companies value the informational accuracy ClearForMe offers. Laura Beres is Ulta’s VP of Enterprise Transformation. Beres states: “We anticipate guests will continue to place great value on ingredient transparency.” Beres expresses appreciation for the partnership between ClearForMe and Ulta. She states that ClearForMe is “an innovative leader in the space.”
Credo’s Founder and COO, Annie Jackson, also expresses appreciation for her company’s partnership with ClearForMe. Jackson explains: “Credo is built on providing information and education.” She explains that Credo and ClearForMe share a similar set of underlying company values. According to Jackson, both companies work to provide ingredient information with “an unwavering commitment.” Credo has incorporated ClearForMe’s technology as it provides this information in an accessible format.
Overview of Discussed New Companies
PhotoRoom, Lunar Energy, Pattern Brands, and ClearForMe have been highlighted as intriguing new companies. PhotoRoom’s video and photograph editing offerings are appreciated by an ever-growing number of app users. Lunar Energy has made including employee input an important part of its operating procedure. Pattern Brands works with home accessory brands to provide a welcoming platform for customer purchases. ClearForMe works with skincare and beauty companies to provide ingredient information to customers with allergies.
